Question 18 Moving to another question will save this response. Demand in business markets is in-elastic. True False Moving to another question will save this response. Moving to another question will save this response. Question 20 What is the overall purpose of customer insight teams? a. b. cr O d. Moving to another question will save this response. . To develop customer insights from which the company can create more value for customers To identify underperforming products . To monitor social media while other research teams mine big data To collect information from a narrow range of data sources . L Moving to another question will save this response. Question 22 Exchange Control is a tax levied by a foreign government against certain imported products to raise revenue. True False Moving to another question will save this response. Moving to another questa will save the respe 23 24 Question 23 Which form of marketing involves engaging directly with carefully targeted individual commers and customer communities to both obtain an immediate respon and build lasting customer relationships? Oa Niche marketing Advertising Public Relations ON Od On Sales promotion Direct marketing Click Submit to complete this assessment Question 24 Which of the following statement about big data is correct? Oa Analyzing big data is an easy task. O b. Big data is important because marketers today need more information to make good decisions. Big data actually refers to very small data sets. Oc O d. One result of big data is that marketing managers are often overloaded and overwhelmed with information Click Submit to complete this assessment