QUESTION 18

1. Which is the value of setting objectives for IMC programs?

   		They guide planning/decision making as well as measurement and evaluation.
   		They facilitate coordination of the various groups working on the program.
   		They serve as a common base for discussing issues related to the promotional program.
   		All of the above

2 points

QUESTION 19

1. In which situation, advertising with objectives to raise awareness and create desirable image could be considered?

   		High PDI and low BDI
   		Low PDI and low CDI
   		Low BDI and high CDI
   		High BDI and high CDI

2 points

QUESTION 20

1. Which is a limitation of television as advertising medium?

   		Fleeting message
   		Limited viewer attention
   		Clutter
   		All of the above