Question: QUESTION 19 What is gate keeping? involves perceptions of worth, value and usefulness. A process of determining what news, information, or entertainment will reach a

QUESTION 19

  1. What is gate keeping?

    involves perceptions of worth, value and usefulness.

    A process of determining what news, information, or entertainment will reach a mass audience

    Selecting what the audience will see and hear and in what order

    Quality of being new, unusual or unfamiliar

QUESTION 20

  1. Persuading the audience to stop doing something they have been doing is known as _________

    Discontinuance

    Deterrence

    Continuance

    Adoption

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

The manager of Moores Catalog Showroom is trying to predict how much revenue will be generated by each major department in the store during 2006. The manager has estimated the minimum and maximum...

Q:

Media Planning for Advertising Campaigns Media selection is critical to advertising success. right audience through the correct media. There are several other reasons why the media are an essential...

Q:

Please assist in the following Question 1 Estimating what price customers are willing to pay for a product and assessing whether the firm can make a profit selling at that price is an example of a...

Q:

e eBook Collection Media & Culture Bedford/St. Martin's - ISBN 9781457628313 Bedford/St. Martin's - ISBN 9781457628313 CHAPTER 1 MASS COMMUNICATION___3 6 Culture and the Evolution of Mass...

Q:

Note: write on the above point regarding to the case study please do it time limit 5 hour please do it CBS Broadcasting established Viacom as an independent company in 1970 to comply with regulations...

Q:

. Required: Write on the below points related to the case study 1. Corporate Strategy 2. SWOT ANALYSIS 3. IFAS 4. OUR OPENINION AND WHY IF THEY ARE SUCCEED? 5. New strategy . Note: Please the answer...

Q:

This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee. 1...

Q:

the case provided below - Kaya FM Home of the Afripolitan Question 1: Considering the issues facing Kaya FM, utilise the various alternative opportunitygrowth strategies found in the Ansoff matrix...

Q:

the case provided below - Kaya FM Home of the Afripolitan Question 1: What co-branding strategies can Kaya FM employ to best deal with their branding approach going forward and why? Question 2:...

Q:

the case provided below - Kaya FM Home of the Afripolitan Question 1: Besides Digital Marketing as one of the IMC strategies, propose two other important IMC elements which Kaya FM would use to get...

Q:

the case provided below - Kaya FM Home of the Afripolitan Question 1: Considering the issues facing Kaya FM, utilise the various alternative opportunitygrowth strategies found in the Ansoff matrix...

Q:

Margaret is reading a book. The number of pages she has left to read it 356-42d, where d represents the number of days she has been reading. What does each part of the expression represent?

Q:

A university random sample of 120 male students and 80 female students has been taken. Among the male students, 37% say that computing facilities are not adequate, whereas 32% of female students say...

Q:

Junk bonds are not really "junk" but are bonds whose primary feature is: A . Low interest rates. B . Low maturity values. C . Indefinite maturity dates. D . High risk.

Q:

As the manager of Smith Construction, you need to make a decision on the number of homes to build in a new residential area where you are the only builder. Unfortunately, you must build the homes...