Question: Question 1Adele, a brand manager for Starbucks, is considering a partnership with Britney Spears, who is a fan of the Starbucks' Frappuccino. Which of the

Question 1Adele, a brand manager for Starbucks, is considering a partnership with Britney Spears, who is a fan of the Starbucks' Frappuccino. Which of the following risks might the company face if they decide to work with Spears?Source of additional revenueIncreasing access points to the brandThe transfer of negative brand associationsExpanding the brand meaning into related categories

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