Question: QUESTION 1-COMPULSORY Define strategic planning. How does strategic planning for international marketing differ from domestic marketing? QUESTION 2 How will entry into a developed foreign

QUESTION 1-COMPULSORY Define strategic planning.

QUESTION 1-COMPULSORY Define strategic planning. How does strategic planning for international marketing differ from domestic marketing? QUESTION 2 How will entry into a developed foreign market differ from entry into a relatively untapped market? QUESTION 3 How is international positioning related to international segmentation? QUESTION 4 One of the first things companies discover about international channel-of- distribution patterns is that in most countries it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss. QUESTION 5 What is meant by countertrading and how does it influence international pricing policies? QUESTION 6 Explain how the communications process can help an international marketer avoid problems in international advertising, QUESTION 7 Discuss how different stages in the life cycle of a product can influence the standardisation/adaptation decision. Give examples

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