Question: Question 1Run Segmentation in Enginius (without Descriptor data) to try toidentify the number of distinct segments present in this market.Consider both the distances separating the
Question 1Run Segmentation in Enginius (without Descriptor data) to try toidentify the number of distinct segments present in this market.Consider both the distances separating the segments and thecharacteristics of the resulting segments.Question 2Identify and profile (name) the clusters that you select. Given theattributes of ConneCtor, which clusters would you target for yourmarketing campaign?Question 3Rerun the analysis in Exercise 1 with Descriptor data. How wouldyou go about targeting the segments you picked in question 2?Question 4How has this analysis helped you to segment the market forConneCtor?Question 5What concerns do you have with the approach (data collection,analysis, etc.) so far?Question 6What are the next steps you would recommend for Netlink andthe development of ConneCtor?
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