Question: Question 2 0 1 . 5 Branding is most important in the evaluation of alternatives under which circumstance? When there are distinct differences among available
Question
Branding is most important in the evaluation of alternatives under which circumstance?
When there are distinct differences among available brand options
When perceived value is of minimal importance in the decision
When there is a wealth of information available relative to the purchase decision
When there is little specific information available on which to make a judgment
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