Question $20$

$1$

Point

A marketing plan specifies an organization's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product group.

True

False

Question $21$

$1$

Point

A fairly recent technology$-$related tool that many companies use to solicit feedback from customers about the company$$s existing or upcoming products is

social media.

sales forecasts.

consumer buying behavior.

market segmenting.

customer relationship management.

Question $22$

$1$

Point

A marketing plan is a written document that specifies an organization's resources, objectives, and strategy.

True

False

Question $23$

$1$

Point

Chrysler Corporation is designing a new sports car but is unsure of future demand for the product. Since it will take at least four years to bring the car to market, Chrysler requires $\_\_\_\_$ sales estimates at introduction and $\_\_\_\_$ sales estimates to determine future marketing requirements.

medium$-$range; long$-$range

short$-$range; medium$-$range

short$-$range; long$-$range

medium$-$range; short$-$range

long$-$range; medium$-$range

Question $24$

$1$

Point

A marketing strategy consists of the selection and analysis of a target market and

the examination of potential market regions.

the determination of product features and benefits to meet the customers' needs.

decisions about how to distribute the product and at what price.

decisions about how and where to advertise and promote the product.

the creation and maintenance of an appropriate marketing mix.

Question $25$

$1$

Point

A computer$-$based system for continually gathering internal and external information is called

marketing research.

a marketing information system.

market segmentation.

market targeting.

market programming.