Question $20(1$ point$)$

Fernando was thrilled to find out that his company has just decided to invest a great

deal of money in the product he was managing. He knows that even with its recent

high rate of growth and the fact that it dominates its market, he would need more

money to establish it firmly. Using the BCG portfolio analysis, his product would be

classified as a$($n$)$

anchor

cash cow

question mark

dog

Question $22(1$ point$)$

Marketers that include ethical statements in the firm's mission or vision statements

are introducing ethics at which stage of the strategic marketing planning process?

evaluation phase

i$$e$$ generation phase

implementation phase

control phase

planning phase