Question $2(0\mathrm{.}25$ points$)$

The various Survivor shows have been promoted through personal appearances by show participants, websites, merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, CBS $($the network on which the show is broadcast$)$ should use which of the following? merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, CBS $($the network on which the show is broadcast$)$ should use which of the following?

the AIDA concept

the integrated marketing communications approach

the integrated communications management approach

the interpersonal and mass communications approach