Question: Question 2 / 1 0 1 point Lan is a customer that currently uses Brand x pens. Lan is relatively happy with Brand x pens
Question
point
Lan is a customer that currently uses Brand pens. Lan is relatively
happy with Brand pens but she has no real loyalty to the brand.
Brand is vulnerable to what market forces?
Supplier power
Threat of new entry
Buyer Power
Substitution
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