Question: Question 2 ( 1 0 points ) A company with a ( n ) _ _ _ _ _ _ _ _ predisposition allows the
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A company with an predisposition allows the values and interests of the parent company to guide strategic decisions.
Question options:
regiocentric
polycentric
ethnocentric
geocentric
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is a belief that one worldwide approach to doing business is the key to both efficiency and effectiveness.
Question options:
Worldwide indifference
Crosscultural contentment
Globalization imperative
International complacency
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In spots are viewed as cultural events and reviewed as if they were literature or films.
Question options:
India
France
Germany
China
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A company with an predisposition tries to integrate a global systems approach to decision making.
Question options:
polycentric
regiocentric
geocentric
ethnocentric
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Which of the following countries prefers advertising that is factual and rational?
Question options:
India
France
Germany
China
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Guanxi is an important dimension of the culture.
Question options:
Chinese
Russian
Brazilian
Arabian
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Advertising in is predominantly emotional, dramatic, and symbolic.
Question options:
France
Germany
Japan
China
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The typical broad, selfdeprecating commercial amuses by mocking both the advertiser and consumer.
Question options:
British
Japanese
Chinese
French
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In one's social class is very important and these classes include the aristocracy, the upper bourgeoisie, the uppermiddle bourgeoisie, the middle, the lower middle, and the lower.
Question options:
France
The United States
Great Britain
India
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