Question $21(1$ point$)$

$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ pool their money into a joint fund in order to make investments in existing businesses and startups.

Question $21$ options:

a$)$

Angel investors

b$)$

Venture capitalists

c$)$

Bank lenders

d$)$

Conventional lenders

e$)$

Business partners

Question $22(1$ point$)$

Sales goals should be $\_\_\_\_\_\_\_\_\_\_$ and $\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $22$ options:

a$)$

Overzealous and big

b$)$

Achievable and believable

c$)$

Conservative and value$-$based

d$)$

Specific and lofty

e$)$

Repeatable and Unrealistic

Question $23(1$ point$)$

"Lifetime Client Value" is defined as which of the following?

Question $23$ options:

a$)$

How much money it will cost to service a single client over the course of their time with a trainer

b$)$

How much money a trainer can make off of one client's referrals

c$)$

How much a client will spend on a month's worth of training sessions

d$)$

How much a client will spend on a single training session

e$)$

How much money a client will spend with you over their entire time as a client

Question $24(1$ point$)$

Business procedures represent the implementation of business policies. Policies reflect which of the following?

Question $24$ options:

a$)$

The business plan of a company

b$)$

The finances of the business

c$)$

Training session format

d$)$

The governing rules of the business

e$)$

The business structure

Question $25(1$ point$)$

As a way to increase revenue, the extra programs or services a personal trainer can offer within their main business are called what?

Question $25$ options:

a$)$

Side services

b$)$

Profit centers

c$)$

Extra services

d$)$

Bonus products

e$)$

Top tier services

Question $26(1$ point$)$

Which of the following are examples of effective internal marketing strategies?

Question $26$ options:

a$)$

Social media, discount codes, and referral discounts

b$)$

Promotional post cards, t$-$shirts, and bi$-$monthly newsletters

c$)$

Birthday cards, email newsletters, and welcome letters

d$)$

Text messages, promotional items, and referral programs

e$)$

Marketing phone calls, social media messages, referral requests

Question $27(1$ point$)$

Most people have never worked with a personal trainer. It is estimated that $\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ of people have experience with a trainer.

Question $27$ options:

a$)$

Less than $1\%$

b$)$

$3\%$

c$)$

$5\%$

d$)$

$10\%$

e$)$

$20\%$

Question $28(1$ point$)$

According to most salespeople, what are the four p$\text{'}$s of marketing?

Question $28$ options:

a$)$

Product, promotion, packages, people

b$)$

Product, promotions, payments, placement

c$)$

Product, price, package, promotion

d$)$

Product, promotion, price, place

e$)$

Product, pricing, place, previews

Question $29(1$ point$)$

A single focused statement that separates you from the competition is known as what?

Question $29$ options:

a$)$

Vision statement

b$)$

Unique selling proposition

c$)$

Mission statement

d$)$

Business plan

e$)$

Values proposition

Question $30(1$ point$)$

Which of the following is a largely untapped revenue source for personal trainers?

Question $30$ options:

a$)$

Discounts

b$)$

Group sessions

c$)$

Free trials

d$)$

Promotions

e$)$

Upselling