Question: Question 2 1 1 pts Message Strategy: Provides specific direction as to the executional details of an ad . Is the same thing as a

Question 21
1 pts
Message Strategy:
Provides specific direction as to the executional details of an ad.
Is the same thing as a creative brief.
Expresses the core message that needs to be communicated in the advertising.
Describes the process of coming up with creative ideas.
Question 21 1 pts Message Strategy: Provides specific direction as to

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