Question: QUESTION 2 ( 1 2 ) DataPathway is planning to position itself as the outstanding internet service provider in the market. Describe six ( 6

QUESTION 2(12)
DataPathway is planning to position itself as the outstanding internet service provider in the market.
Describe six (6) steps in the product positioning process (6 marks will be awarded for theory
discussion of the steps in the product positioning process). Indicate how DataPathway should
practically apply the steps in the product positioning process to distinguish itself in the market (6
marks will be awarded for practical application).

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