Question: QUESTION 2 [ 1 5 MARKS ] a . A group of potential foreign investors have identified your business as a question mark using the

QUESTION 2[15 MARKS]
a. A group of potential foreign investors have identified your business as a question mark using
the BCG portfolio matrix. You prefer a group of local entrepreneurs to buy into your firm.
Paint a picture of characteristics of the firm and propose means to improve (5 marks).
b. Justify why an organisation needs both tangible and intangible resources using a firm and
examples to illustrate the differences. (4 marks)
c. Distinguish, using relatable examples, between Ansoffs Market penetration and
diversification strategies. (6 marks)

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