Question $2(15$ Marks$)$

Max, a seasoned business consultant renowned for his expertise in navigating uncertainty in

the corporate world, has been invited to speak at a prestigious business conference. At the

event, Max shares his perspective on uncertainty and offers strategies for harnessing its

potential benefits. During his keynote address, he emphasises the importance of being

prepared, being fit, and being bold in managing uncertainty effectively.

In the context of navigating uncertainty within the corporate world, analyse Max's strategies

of preparedness, fitness, and boldness. In your answer, evaluate how each strategy

contributes to leveraging uncertainty for potential benefits within a business environment.

Provide real$-$world examples to illustrate your points and discuss potential challenges in

implementing these strategies effectively.