Question: Question 2 1 A market segment is defined as a group of customers whoshare a similar set of needs.have different but identifiable needs and wants.live
Question
A market segment is defined as a group of customers whoshare a similar set of needs.have different but identifiable needs and wants.live in the same geographic area.have not decided wat their wants and needs are.
Question
When segmenting markets as part of STP marketing, rarely do businesses use a combination of segmentation methods.TrueFalse
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