Question $21$

Based on the "POSE Model" of Content Marketing, if you had consumers of your company create content through a social media contest to help boost the advertising of your company, you would be using which type of content?EarnedOwnedSharedPaidPurposeful

Question $22$

The ultimate goal of businesses using social media to market their products or services is to get consumers to buy. If $5$ consumers buy a product or service out of $100$ consumers who see a social media post, $"5"$ is known as:

Engagements