Question $2(1$ point$)$

Company A allowed customers to submit design ideas for their upcoming clothing line. They incorporated some of the suggestions into their collection, and it received widespread acclaim. How did Company A benefit from embracing the consumergenerated market in this case?

By keeping customer input limited to product reviews.

By ignoring customer feedback and using their own designs.

By heavily promoting their collection through traditional advertising.

By actively involving customers in the design process and implementing their ideas.