Question $2(1$ point$)$

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Barry's Boot Camp, a pioneer in the high$-$intensity interval training $($HIIT$)$ fitness space, now faces steep competition from Orange Theory Fitness $-$ another HIIT fitness company that observed Barry's and then entered the market shortly thereafter with a new$-$and$-$improved market offering for consumers. In this scenario, Orange Theory benefited by using which of the following strategies?

Copycat Product Strategy

Second$-$Mover Advantage

Imitation Market Strategy

Late$-$Mover Advantage

First$-$Mover Advantage

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