Question $2(1$ point$)$

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E$-$Biz Dreams $($Scenario$)$

Robert Lee has just completed a Bachelor of Computer Science degree at Carleton University. He now wants to begin a new Internet business selling his services as a website developer for companies in Ottawa. He estimates that within one year, if his business idea is a success, he will be employing five programmers and two analysts.

To make his business successful, Robert will first have to develop a$($n$)\_\_\_\_\_\_\_\_$ plan that establishes the company's overall goals and positions it in terms of its environment.

Question $2$ options:

operational

strategic

standing

specific