Question $2(1$ point$)$

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Lands' End, a clothing company that sells through catalogs and on$-$line, creates special$-$run catalog issues based on what customers have purchased in the past. For example, customers who frequently order swimsuits receive a catalog with a larger section of swimwear than do customers who mostly order outerwear. This company is using

supply chain management.

C$2$C marketing.

customer relationship management.

typical production$-$oriented era marketing practices.

a transactional marketing orientation.