Question: Question 2 ( 1 point ) Saved Which one of the following statements about Focus Groups is INCORRECT? One main disadvantage of focus groups is
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Which one of the following statements about Focus Groups is INCORRECT?
One main disadvantage of focus groups is that the results may lack of generalizability because of the small sample size.
The main purpose of a focus groups is to gain insights by listening to a group of people from the target market talking about issues of interests to researchers.
The atmosphere of a focus groups is relatively relaxed.
Focus groups is an interview conducted by a trained moderator with a small number of individuals.
The discussion in a typical focus groups should emerge from the trained moderator.
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