Question $2(1$ point$)$

Why did FreshDirect opt for costly customer$-$focused error handling after the problem$-$plagued move from Queens to the Bronx?

It was easier than offering customer credits that could be applied to future orders

It created a new data stream that could be analyzed to solve complex technical problems

It was less costly than losing customers, a lifetime of future orders, and possible sharing of horror stories that would further damage their brand

It was less costly than bringing in external consultants to work with problemsolving internal teams