Question: Question 2 1 The Boston Consulting Group ( BCG ) has given specific names and descriptions to the four resulting quadrants in its growth -
Question
The Boston Consulting Group BCG has given specific names and descriptions to the four resulting quadrants
in its growthshare matrix based on the amount of cash they generate for or require from the organization. Cash
cows are SBUs that are classified as having
low market growth rates and low relative market shares
medium market growth rates and medium relative market shares
high market growth rates and high relative market shares
high market growth rates but low relative market shares
low market growth rates but high relative market shares
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