Question: Question 2: 10 Marks Jolly Chic and Amazon.com have carved out a unique niche for itself as an intermediary. These two online shops sell products

Question 2: 10 Marks Jolly Chic and Amazon.com

Question 2: 10 Marks Jolly Chic and Amazon.com have carved out a unique niche for itself as an intermediary. These two online shops sell products on behalf of manufacturers such as Dell, Sony, and Calvin Klein, as well as retailers such as H&M and many other electronic companies. They will deliver the products to your doorsteps for certain days or weeks. For Jolly Chic, a Dubai based company can deliver within 4 to 5 days, unlike Amazon, which takes weeks or months to deliver the product to your home. a. How would you categorize Jolly Chic and Amazon as a type of marketer? Elaborate your answer and provide a scenario to justify. b. What are the prospects of such a type of marketing activity after the COVID 19 pandemic? Discuss your answer using the channels of distribution. Explain with suitable examples to justify your

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