Question: Question 2 (10 points) Choose a service organisation with which you are familiar. Show how each of the three additional elements of the services marketing

services marketing mix might be used by management to attract customers and

create value. Question 1 (5 points) Describe any two of the powerful

forces transforming the service economy. Question 3 (5 points) Discuss some internal

Question 2 (10 points) Choose a service organisation with which you are familiar. Show how each of the three additional elements of the services marketing mix might be used by management to attract customers and create value. Question 1 (5 points) Describe any two of the powerful forces transforming the service economy. Question 3 (5 points) Discuss some internal and external search factors that a consumer may use when deciding on a tourism destination (P

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