Question: Question 2 (11 marks) Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was and

Question 2 (11 marks)

Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item),

state what it was and then anwer the following:

  • What was your motive for purchasing the product? (1 mark)
  • Why did you choose that particular brand? (4 marks)
  • To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations? (6 marks)

Answer in about 500 words

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