Question: Question 2. [12 points total] Answer the following two questions about the lean start-up method and the boundaries of lean experimentation: a) The Rent the
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Question 2. [12 points total] Answer the following two questions about the lean start-up method and the boundaries of lean experimentation: a) The Rent the Runway team performed three tests to see whether there was sufficient demand for their idea of founding a company that would rent designer dresses to young women: 1. A trunk show at Harvard where women could try the dresses before renting them. 2. A trunk show at Yale where women could see but not try the dresses before renting them. 3. Emailing PDFs with pictures of dresses that could be rented by phone to a sample of 1,000 women. Why didn't Rent the Runway begin directly with Test 3 (the PDF test)? [6 points] b) Provide one example of a situation when the lean-startup tenet launch early and often cannot be applied or when there is little value in applying it. (One example in total is sufficient.) [6 points] Question 2. [12 points total] Answer the following two questions about the lean start-up method and the boundaries of lean experimentation: a) The Rent the Runway team performed three tests to see whether there was sufficient demand for their idea of founding a company that would rent designer dresses to young women: 1. A trunk show at Harvard where women could try the dresses before renting them. 2. A trunk show at Yale where women could see but not try the dresses before renting them. 3. Emailing PDFs with pictures of dresses that could be rented by phone to a sample of 1,000 women. Why didn't Rent the Runway begin directly with Test 3 (the PDF test)? [6 points] b) Provide one example of a situation when the lean-startup tenet launch early and often cannot be applied or when there is little value in applying it. (One example in total is sufficient.) [6 points]
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