Question: Question 2 ( 15 marks ) A. Discuss consumer buying process (5 stages). B. As a marketing manager, propose and formulate STP strategy for prt-wear

Question 2 ( 15 marks )

A. Discuss consumer buying process (5 stages).

B. As a marketing manager, propose and formulate STP strategy for prt-wear targeted at women. Discuss the base for your strategy.

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