Question: Question 2. (15 marks) It all started back in 1976 with the Apple 1 Computer. Further developments led to the Apple 11, Apple 111 and

Question 2. (15 marks)

It all started back in 1976 with the Apple 1 Computer.

Further developments led to the Apple 11, Apple 111 and the revolutionary Apple Macintosh Compact Computer.

Not satisfied with "just' being a computer company and manufacturer, Apple Incorporated went on to develop many more computers, printers, accessories, retail operations, new products and range extensions.

Using the Ansoff Strategy Matrix, in the space provided below, explain how the management of Apple Inc determined that their future was beyond that of a computer company and developed the business and products into the leading technical innovator that it is today.

Make sure that in your answer you discuss more than just Apple Computers and Apple Smart Phones. There is so much more to their business and products.

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