Question: Question 2 (16 marks) - Word Limit: 250 a) Define product mix length and product line length. Identify the product mix length and the product

Question 2 (16 marks) - Word Limit: 250 a) Define

Question 2 (16 marks) - Word Limit: 250 a) Define product mix length and product line length. Identify the product mix length and the product line length of each product line of Jess Company according to figure below. (6 marks) b) Comment on the product mix consistency of Jess Company and provide recommendation(s) for improvement if necessary. (10 marks) Jess Company Home Appliance Product Line Hair Care Product Line Skin Care Product Line Refrigerator Shampoo Cleanser Toaster Conditioner Hydrating Cream Kettle Hair Mask

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