Question: QUESTION 2 [ 2 0 MARKS ] Assess EcoChic Apparel s target marketing strategies and examine how each step in the process effectively markets its

QUESTION 2[20 MARKS]
Assess EcoChic Apparels target marketing strategies and examine how each step in the process
effectively markets its clothing line. Consider the impact of consumer buying behaviour on your
strategy.
Step 1: Market segmentation
Step 2: Market targeting
Step 3: Differentiation
Step 4: Positioning

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