Question: Question 2 ( 2 0 marks ) Bubble Delight sells bubble milk tea for $ 2 0 per unit. Variable expenses are $ 8 per
Question marks Bubble Delight sells bubble milk tea for $ per unit. Variable expenses are $ per unit, and fixed expenses total $ per year.
Its operating results for last year were as follows:
Sales $
Variable expense
Contribution Margin $
Fixed expense
Net operating Income $
Required:
a Calculate the product's CM ratio. marks
b Use the CM ratio to determine the breakeven point in dollar sales. marks
c Assume this year's unit sales increase by units. If the fixed expenses do not change, calculate the change in net operating income. marks
di Calculate the degree of operating leverage based on last year's sales. marks
ii Assume the president expects this year's unit sales to increase by Using the degree of operating leverage from last year, calculate the percentage increase in net operating income of the company. marks
e The sales manager is convinced that a reduction in the selling price, combined with a $ increase in advertising, would increase this year's unit sales by Calculate this year's net operating income if his ideas are implemented. Determine and explain whether you would recommend implementing the sales manager's suggestions. marks
f The president does not want to change the selling price. Instead, he wants to increase the sales commission by $ per unit. He thinks that this move, combined with some increase in advertising, would increase this year's unit sales by How much could the president increase this year's advertising expense and still earn the same $ net operating income as last year? marks
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