Question: QUESTION 2 ( 2 0 Marks ) In the context of Firm X s international expansion, segmenting markets is crucial for aligning its strategic planning

QUESTION

2 (20

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)

In the context of Firm X

s international expansion, segmenting markets is crucial for aligning its strategic planning with diverse customer needs. Discuss the various bases for segmenting international markets that Firm X should consider in its strategic planning process.

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