Question $2$

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$20$ Marks

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Study the scenario and complete the question$($s$)$ that follow:

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You are developing a promotional plan for your small business in South Africa. Your focus is on building customer relationships and creating effective marketing strategies.

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$1.$ Discuss the key components of a successful promotional plan for a small business. Apply this concept to the South African market where the needs for your Software and Hardware solutions is very high.

$(10$ Marks$)$

$2.$ Which strategies will you consider in ensuring that you build long lasting and strong customer relationships and enhancing customer loyalty?$$

$(10$ Marks$)$