Question $2(20$ marks$)$Various scholars have prescribed different approaches to the Strategic Planningprocesses of public relations. Making special reference to John Marstons R$.$A$.$C$.$Emethod, briefly discuss, with practical examples, the various components in relation tothe overall PR planning process.

Question $3(20$ marks$)$Your organisation has won a contract to develop a strategy for an information, education andcommunication $($IEC$)$ campaign. The client does not see the need for research and evaluationsince he believes, as professionals,you should know what should go straight into the strategy.Explain to the client, with relevant examples, why research is very important to the success ofthe campaign $($give $5$ reasons$).$

Question $4$Framing the public relations message for the media and for media gatekeepers requires thatpractitioners pay attention to the news value of the message. List and discuss the criteria usedby media gatekeepers to determine the relative news value of a public relations message.