Question: Question 2 2 ( 1 . 2 5 points ) Donna wants to buy a new coat. During the stage of the buyer decision process
Question points
Donna wants to buy a new coat. During the
stage of the buyer decision
process she will ask her friends to recommend stores that sell good quality
winterwear clothing, and she will consult consumer reviews on some of the brands of
coats she remembers. She will also go through newspapers and magazines to look
out for offers and sales on coats.
need recognition
alternative evaluation
information gathering
buyer's remorse
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