Question $2(21$ marks$)$

Part $1(9$ marks$)$

You are the owner of a $10$ year old highly successful national ceramics company $($Maritime Ceramics Limited $).$ You have just returned from a large industry convention. At the convention one of the keynote speakers was promoting the use of Data Analytics tools such a PowerBi as a means of solving the problem that too many many organizations share, namely they find themselves $$Data Rich,$$Information Poor,$$Knowledge Starved$.$ You agreed with the speaker as you found the same situation existed in Maritime Cermamics even though you felt that you had an expensive information system infrastructure, which according to your IT Director, was working well. $$Regional sales managers however seemed to be complaining about the inadequacies of the weekly and monthly reports. $$The new accounting system has more detailed sales data than ever before and marketing has begun to import large data sets from social media sources but they are struggling to make sense of it all. $$

A$.$ Do you agree with the speakers assertions that many mid to large sized companies find themselves $$ Data Rich,$$Information Poor, Knowledge Starved$$ even though they are spending lots of money on IT$?$ Explain your answer. $(6$ marks$)$

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B$.$ Would data analytical tools like PowerBI and others solve this problem? Why or why not $?(3$ marks$)$

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Part $2(12$marks$)$

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$1.$What is the difference between structured and unstructured data $$ give an example of each from Maritimes Ceramics? $(4$ marks$)$

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$2.$Briefly describe $2$ common characteristics of $$BIG DATA$$and the challenges that they present in building Data Analytics Models. $(4$ marks$)$

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$3.$Briefly describe one type of data analytics model that would work for Maritime Ceramics and explain its business benefits $(2$ marks$)$

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$4.$ This question is on Latency.$$How does reducing latency add value to an organization? $(2$ marks$)$

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