Question $22(1$ point$)$

Doreen is creating a survey for her company. The question she is currently working on asks her business$-$to$-$business customers to describe the ideal purchasing transaction. Doreen is utilizing a$($n$)$ question.

census

open$-$ended

observational

closed$-$ended

statistical

Question $23(1$ point$)$

A continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical data to marketing decision makers is known as

market$-$driven strategic planning.

a marketing concept.

the marketing mix.

marketing orientation.

a market information system.