Question $22(2$ points$)$

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During class, we discussed on$-$demand retailing from the likes of Target, Instacart and Amazon. To summarize our conversations, what do all three of these companies have in common?

They understand the importance of fast fulfillment by offering next$-$day or even same$-$day delivery options.

They understand that digital platforms $($websites and apps$)$ are central to their operations, enabling seamless browsing, purchasing, and fulfillment.

They must address the last$-$mile delivery challenge, ensuring products reach customers quickly and efficiently.

They must prioritize convenience and accessibility for customers by offering multiple ways to shop, including in$-$store, online, and delivery options.

They need to be smarter than ever about what motivates customers to buy, determine when customers are ready to make decisions, and be the most present when they do$.$