Question $22$

$3pt$

Because Google users are Dnsidered to be on a "hunt" versus Facebook users, who are considered to be on a "hike", advertisers may choose Facebook over Google because:

Facebook strategically places its customers' ads alongside other complementary ads$/$content to ensure they are not displayed next to conflicting or objectionable content

Facebook ads can reach consumers who weren't necessarily looking for the product$/$service unlike Google searches

all of these

Facebook only charges advertising partners for ads that users actually click on versus every time ads are displayed

$$ none of these

Question $23$

$3$ pts

Q

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