Question $2$

$(25$ Marks$)$

Clearview Windows Limited faces significant competition from larger firms that use dealer networks and direct retail outlets. Using the concept of competitive advantage, evaluate how Clearview could leverage its custom$-$sized, low$-$priced products and address operational inefficiencies to compete more effectively. Discuss the factors which would influence Clearview's strategic choice.

Question $3$

$(25$ Marks$)$

Clearview Windows Limited is considering diversifying its product offerings to attract more customers and increase market share. Using a strategic decision$-$making framework, evaluate this diversification's potential risks and benefits. Provide a recommendation on whether the company should proceed with diversification or other improvements, and justify your decision.

Question $4$

$(25$ Marks$)$

Clearview Windows Limited has limited physical and financial resources, a small workforce, and potential intangible assets such as its reputation for strong windows. Conduct an internal analysis of Clearview's resources in these categories $($physical$,$ human, and intangible$).$ How can Clearview leverage these resources, despite operational inefficiencies and financial constraints, to maintain a competitive advantage in a challenging market?