Question: QUESTION 2 ( 2 5 Marks ) Consumers in any market have varying wants and needs; hence, companies utilise market segmentation to divide large, diverse

QUESTION

2 (25

Marks

)

Consumers in any market have varying wants and needs; hence, companies utilise market segmentation to divide large, diverse markets into smaller segments. Considering this statement, analyse Coca

-

Cola

s segmentation for its newest Coca

Cola

Creation, Coca

Cola

Wozzaah. Support the answer with case study examples.

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