Question: QUESTION 2 ( 2 5 Marks ) Evaluate the brand development strategy that Netflix employed. With this in mind, suggest how Blockbuster could have also

QUESTION 2(25 Marks)
Evaluate the brand development strategy that Netflix employed. With this in mind, suggest how Blockbuster could
have also changed their trajectory, by using Mas model of global competitive advantage or any other suitable
theory pertaining to global brand strategies.

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