Question $2(25$ marks$)$

Introduction

Both strategic intent and vision contain a conviction to achieve a certain state of affairs

in the future. The difference between strategic intent and vision is the $$degree of

collectivity$.$ Strategic intent is considered a $10-$ to $20-$year quest $$diffused at multiple

organisational levels, while a vision statement is more clearly a top management

leadership tool often ascribed to a single visionary leader$.$ A mission statement,

however, reflects on what an organisation should be$,$ to achieve its purpose.

Note: Use examples from the provided text and external examples, where necessary, to

support your arguments.

$2\mathrm{.}1$ Examine the importance of strategic tools such as strategic intent, vision, mission

and value statements in guiding an organisation towards its desired future. $(7)$

$2\mathrm{.}2$ Discuss the differences between a strategic intent and a vision, emphasising the

$$degree of collectivity$$ involved in each. $(7)$

$2\mathrm{.}3$ Reflect on the role of leaders in shaping these strategic directions. $(6)$

$2\mathrm{.}4$ Explain how the balanced scorecard can translate strategic directions into

actionable measures.$(5)$