Question $2(25$ marks$)$Peri Peri is a fast$-$food chain that specialises in flame$-$grilled chicken. It operates over $1200$outlets in over $20$ countries. The group owns all of the outlets; it has previously explored, butrejected, the concept of franchising operations and joint ventures.The strategic advantages of Peri Peri include its well$-$known worldwide brand, skilledmanagement, knowledge of site development, and cutting$-$edge technological systems. In the$20$ nations that Peri Peri has already grown in$,$ its fundamental strategy has proven effective.Although menus are tailored to local tastes, the products are largely comparable. Expertsconcur that its profitability stems from its ability to be inventive and efficient.The groups vision is to be the worlds favourite grilled chicken restaurant through service,cleanliness and value. The groups three main strategies are as follows: Building on core competencies to attain profitable growth To make every customer in every restaurant happy To be a reputable employer in every town where it operates $($Although some critics claimemployees are untrained and poorly compensated$).$The goal is to keep expanding into new markets and to take advantage of worldwideopportunities. Peri Peri does understand that the external environment is unpredictable, andtherefore never expands into new locations or countries without first conducting thoroughresearch.You are part of the strategic steering committee which is responsible for researching the keyfactors concerning Peri Peris entry into new markets and countries. The PESTEL analysis isone of the models used when undertaking this research.Global Map of where Peri Peri restaurants are currently situated$\mathrm{.}6$REQUIRED:a$)$ Review the above map then recommend and discuss in which country$/$countries shouldPeri$-$Peri expand to next. $(5$ marks$)$b$)$ Produce a PESTEL analysis on the country you selected in a$).(10$ marks$)$c$)$ Discuss the pros and cons of using the PESTEL framework at Peri Peri. $(10$ marks$)[25$ marks$]$