Question: QUESTION 2 ( 2 5 Marks ) Some stakeholders have argued Clicks to conduct regular Porter s five forces analysis, suggesting that the downfall of

QUESTION 2(25 Marks) Some stakeholders have argued Clicks to conduct regular Porters five forces analysis, suggesting that the downfall of Musica could be attributed to a lack of monitoring potential substitute goods and the emergence of competitors. Evaluate the significance of these forces within the context of Musica. QUESTION 3(25 Marks) For years "Musica has been operating in a declining market due to the global transition towards digital consumption of music, movies and games from the traditional physical format". 3.1 Discuss the characteristics of a mature and declining market in the context of Musica. (15 marks)3.2 Additionally, outline strategies commonly employed by companies facing a declining market. (10 marks) QUESTION 4(25 Marks) Place Clicks brands, including Musica, in the appropriate quadrants of the Boston Consulting Group (BCG) growth-share matrix and determine the management decisions necessary for each brand moving forward. Justify the placement of each product placement.

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