Question: Question 2 ( 2 5 Marks ) The media stated that the UNIQ brand caters to the whole family yet marketing practitioners claim that A

Question 2(25 Marks)
The media stated that the UNIQ brand caters to the whole family yet marketing practitioners claim that A product for
everybody is a product for nobody.
Analyse the foregoing statement, before demonstrating how to perform a segmentation, targeting and positioning (STP)
process. Suggest suitable target segment/s or target market/s for the UNIQ brand.

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